Hazine

13.10.2015 - Katherine Koniecki

Photographer

Scott Schuman

AN IMAGE CAN BE THE START OF A STORY WITHOUT KNOWING WHAT IS REALLY GOING ON. SINCE THE LAUNCH OF HIS BLOG THE SARTORIALIST, SCOTT SCHUMAN HAS BEEN ON A QUEST TO PHOTOGRAPH PEOPLE IN THEIR DAY-TO-DAY. DEDICATED TO DOCUMENTING INDIVIDUAL STYLE, HE HAS ALLOWED INTRIGUE TO INFILTRATE HIS PHOTOS AND THE STREETS HAVEN’T LOOKED THE SAME SINCE.

It started with a Bruce Webber image that he saw in Brooklyn, the sighting of an iconic photographer who has seized style through his flawless execution of building a storyline that extends far beyond the clothes. With that flash of inspiration, Scott Schuman has created his own language of capturing style on the streets. For the Sartorialist himself, walking through the streets can strike a moment of one click, which draws a veil between who the person is and a sense of romance about the unknown.

Sartorial Eye

The lead up to photography began on his home ground when he studied Fashion Merchandising at the University of Indiana, which later evolved into a stint as the Director of Men’s Fashion at Bergdorf Goodman. After ten solid years of observing fashion and studying the streets, his idea of documenting street style through photography manifested into a successful street photography blog which he launched in 2005 and called The Sartorialist.

The starting point for The Sartorialist came from his attraction to old world tradition and in dressing so, an appreciation for craftsmanship, tailoring, and an impeccably cut suit. Italy began as Scott Schuman’s canvas, a place where tradition and good manners exemplify the elements rooted in sartorial style. Menswear is the point from which his street blog took off and the refined street style of Milan has captured his lens from day one.

Beyond the Shot

The dapper menswear style which first drew Schuman to Italy’s streets has translated into capturing women in the same style and the vintage photographs that he often references on his blog inspire the gracefulness of his image aesthetic. His point of view scatters beyond the world’s fashion capitals and his countless collaborations with major brands such as Burberry and editorial spreads for Vogue and GQ have taken him to explore the streets of Dubai, Kiev, Johannesburg, Morocco, northern India and Peru. It is an amalgamated world view from which he has complied the images for his recently published book, The Sartorialist X.

Scott Schuman’s tremendous success as a fashion photographer has been drawn from a sense of story that rises beyond the clothing itself. The candid nature of his photos shows an exploration of beauty among different cultures as reflected by the individuality of personal style.

Shooting to Sculpting 

His eye for culture, style and composition has earned Scott Schuman a name as a tastemaker among major fashion brands and publications. His eye for images has transitioned into designing a shoe collection with the Italian heritage brand Sutor Mantellassi. A further design collaboration is in the works, but details remain hush hush for now.

As an influencer Scott Schuman has consistently engaged his audience in a dialogue that stems from his pictures of the street. His images have tuned into a medium to reflect people’s personality and attest the fact that images today have created their own form of communication. He says that images are ultimately about desire within the context of current culture and cites, ‘”I’m just trying to capture my feeling towards that person at that time”. His sense of composition intrigues an appreciation for the unfamiliar and the diversity of shapes, colours and self-directed expression that he shoots have become a filter that infiltrates style and culture of the streets.

Short Facts

Trademark

Just like his namesake, sartorial style is the backbone of Scott Schuman’s photography. Captured most prominently on Italy’s streets, it is the source of the groomed and polished dapper look. Head-to-toe fashion is not necessarily his defining point and his women are elegant in the moment’s authenticity. 

Distinctiveness

Scott Schuman’s work is distinctively strong through the way in which he communicates with his audience. Each of his photographs is followed by a personal remark, which opens up the opportunity for his viewers to leave their comments and start a conversation. Beyond contemporary it-fashion street scenes, he pulls global references throughout his travels to Mumbai or Bangkok. Another distinctive mark, he takes his style references one step further by opting to dig into vintage photographs and cross reference classic and contemporary design influences. 

Awards

Scott Schuman’s photos have featured in GQ, Vogue and have appeared in the collections of the Victoria & Albert Museum and Tokyo Metropolitan Museum of Photography. In 2007 he was named one of Time Magazine’s Top 100 Design Influencers and his blog, The Satorialist, has gained momentous success reaching more than 14 million pages views per month.

 

TIMELINE

1968 – Born

Scott Schuman is born in Indiana.

1983 - Fashion School

Scott goes to Indiana University with a major in Fashion Merchandising and a minor in Costume History.

1990 - Business Sense

Following University, Scott moves to New York City to purse a position in Marketing for designers such as Helmut Lang and Jean-Paul Gauthier. He eventually lands a position as Director of Men's Fashion at Bergdorf Goodman. He later opens his own showroom that handles press relations for emerging designers.

2005 - Sartorial Start

Scott Schuman launches his blog The Sartorialist, which begins with the idea to feature fashionable people from the street.

2006 - Editorial Rise

Scott Schuman’s work quickly catches the attention of major magazines and he is hired by Vogue to shoot an editorial spread in London, Paris and Milan.

2007 – Influencer

The Sartorialist gains great momentum and he becomes ranked a position as one of the The Top 100 Design Influencers by Time Magazine.

2008 – Exhibition

Scott exhibits his work at the prestigious New York gallery, Danziger Projects.

2009 - Book 1

Scott Schuman releases his first book: The Sartorialist, which is a compilation of his favourite photographs from around the world: Rio, Beijing, Stockholm and Milan.

2012 – Book 2

Scott Schuman releases his second book: The Sartorialist, Closer, which launches at the Pulse Art Fair during Art Basel in Miami Beach.

2015 - Beyond Photos

Scott Schuman teams up with shoe brand Tod’s to shoot campaign images, followed by a design partnership with Italian brand Sutor Mantellassi. He reinterpreted the 1912 heritage brand’s iconic oxfords, which were launched in June at Pitti Uomo. Beyond shoes, Scott has published ten years of his iconic images in his most recent book, The Sartorialist X.

Photo:

© The Sartorialist

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