Hazine

23.08.2015 - Filippa von Stackelberg

Model

Jamie Bochert

MEET JAMIE BOCHERT – A MODEL, A ROCK STAR, A MUSE. THE BOUNDARIES BETWEEN THE WORLDS OF TALENTS ARE BLURRING AND DESIGNERS ARE LOOKING FOR MORE THAN JUST A BEAUTIFUL FACE TO REPRESENT THEIR BRAND. IN TODAYS FASHION EMPIRE PERSONALITY AND PASSION ARE EQUAL CONTRIBUTORS TO FAME AND SUCCESS AND OFTEN SEEMINGLY MORE RELEVANT THAN THE STRONGEST PILLAR OF BEAUTY.

Jamie Bochert is tall, pale and androgynous, and bears a fascinating resemblance to Patti Smith. Though her appearance is striking, it lies far beyond the physical facade and is accentuated by the passions that drive her. She is the perfect embodiment of the contemporary top model: much more than just a pretty face.

FROM NEW JERSEY TO PARIS

Jamie is a true Jersey girl. Today, that makes for somewhat of an exotic species in gentrified NYC and especially in the cities hyper international fashion hub. But that certain local charisma and authenticity that the fashion world lacks and thus lusts after, has become the salt in her recipe for success.

She was discovered in early 2002 while working in a café in Los Angeles. Only a few months later, in March, she debuted at Paris Fashion Week opening for Ann Demeulemeester and walking for Sonia Rykiel. Her success thereafter came fairly quickly. Her Cher like long face with strong contours outlined by dark slinky hair gave her a rock star allure that drew everyone’s gaze. i-D magazine placed her on the cover of it’s September issue and Diane von Furstenberg, Missoni, Pucci, Roberto Cavalli, Jean Paul Gaultier, Viktor & Rolf all booked her for their shows in New York, Paris and Milan. Ms. Jersey’s career was quite promising from the start.

FOR THE LOVE OF MUSIC

In 2004 Jamie was at the height of her modelling career at the time. She had numerous campaigns, was on covers of magazines and worked with some of the biggest names in fashion. Still, music was always her number one passion and fashion merely an easy way to make money.

Creativity seems to always have been of essence in Jamie Bochert’s life. Growing up she was a dancer. She studied ballet at an early age and later on expanded her repertoire to jazz, modern, hip hop and more. While living in LA she dated musician Justin Warfield and is currently dating musician and actor Michael Pitt. When in 2004 she decided to refocus her energy on music as a form of creative expression, it was barely a surprise. It was then that Francis Wolf was born.

Francis Wolf is lo-fi melodies and intimate lyrics - a very private endeavour of personal expression. Jamie’s music is not about making money, it’s about giving a voice to her creative impulse.

BRINGING HOME THOSE CHECKS

Though music is her priority, in order to be able to make her music, Jamie needed to make some money. So in 2008 she re-hit the fashion seen and once again with a bang. Shortly after signing modelling contracts with agencies Women in New York and Elite in Paris, in September 2008, Jamie opened the Marc Jacobs show in New York. She has since been on the cover of numerous magazines, shot several campaigns including Gucci and Givenchy and she is the face of Marc Jacobs and Lanvin.

Short Facts

Trademark

There is no doubt about it, that first and foremost Jamie is a rock star. There is nothing sweet or innocent about her. She is strong and sophisticated, just like her music.

Distinctiveness

Jamie has been compared with greats such as Cher and Patti Smith. When you’re around her, you get the feeling you have been taken back into time. Perhaps the early 70’s…

Anecdote

Jamie Bochert has collaborated musically with her idol and legend Patti Smith and is Marc Jacobs favourite fit model.

Timeline

2002 The Beginning

Jamie Bochert is discovered in LA by her future agent and consequently the rest of the world.

2004 Francis Wolf

Jamie quits modelling to focus on her music and forms the band Francis Wolf. Her band is highly respected by many connoisseurs of the music scene and has been quite the success.

2008 Homecoming

Jamie returns to the fashion world in 2008 and lands numerous campaigns. Her success is immediate.

2015 Height of Success

2015 seems to be the year for Jamie, landing one campaign after the other. Not only did she shoot the Fall/Winter 2014-15 Givenchy campaign alongside Kendal Jenner, and Mariacarla Boscono by Mert Atlas & Marcus Piggott. She is also the new face of the Marc Jacobs F/W and the Karen Millen campaign.

Photo:

© GettyImages

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