Hazine

21.06.2015

Model

Gigi Hadid

SHE’S CAUGHT UP IN THE WHIRLWIND OF A NEW GENERATION OF SUPERMODELS AND IF REALITY HOLDS VISIBILITY, GIGI HADID’S COLOSSAL DEMAND HAS ATTESTED THAT THE FASHION INDUSTRY’S FORERUNNERS HAVE BEEN ON HER TRAIL. IN TWO SHORT YEARS, GIGI’S MOMENTOUS EXPOSURE HAS PERFORATE MULTIPLE LAYERS OF THE FASHION INDUSTRY FROM THE HIGH BRED COMMERCIALITY OF SPORTSWEAR ILLUSTRATED AND THE NEWEST COVER FACE OF MAYBELLINE COSMETICS, TO TAMING THE RUNWAYS IN LONDON, PARIS AND NEW YORK. A NAME AMONG TODAY’S NEW FACES WHOSE SOCIAL MEDIA FOLLOWERS EQUATE THAT OF A SMALL COUNTRY, GIGI’S NUMBERS FIT THE BILL. IN LINE WITH HER LEGION OF FANS, THE THUNDEROUS STEPS OF FASHION’S FORERUNNERS CARINE ROITFELD, JEREMY SCOTT, MICHAEL KORS AND TOM FORD HAVE BEEN KNOCKING DOWN HER DOOR. 

She was scouted at school for the first time at the age of two by her classmate’s father, Paul Marciano, founder of Guess Jeans. That day began a long relationship with the denim brand, which strongly nurtured by her Dutch mother from the ‘Real Housewives of Beverly Hills’ TV reality show, Yolanda Foster and her Palestinian father real estate developer Mohammed Hadid, both of whom struck the media blitz that followed Gigi to New York when she got signed with IMG Models.  

Two toned: Credibility from Commercial to Couture

Bombshell and Babyface is the mix that covets Gigi’s accelerated high flying demand. Sportswear Illustrated voted her Model of the Year and Tom Ford cast her for his eyewear brand alongside Patrick Schwarzenegger, a unique breadth of gigs, which quite impressively has more to do with Gigi’s stride to carry herself across multiple pivot points of the fashion industry’s domain. Commercial to couture, Gigi holds her place as the face of Maybelline to the runway of Balmain.  

Carine Roitfeld is a fan of hers, which on account of industry shape shifters, a following from Carine in highest compliment is also the ultimate endorsement. Carine cast Gigi for the cover of her ‘CR Fashion Book’, photographed by Bruce Weber. She gushes over Gigi in saying that she has seen something in her that she believes in very much and that beyond her look, there is a spark to her that breathes the determination of someone who will make it in the industry. Jeremy Scott and Anna Sui simultaneously jumped for Gigi during fashion week go-sees and the great Mr. Scott voiced the spark that Gigi vexed in him as the muse for his finale dresses. He could only see his hand painted polka dots on Gigi. She has caught some of the industry’s finest under her wing and though Victoria’s Secret turned her down, Gigi posted in good spirits that at 20 years old, she has plenty of time ahead to walk that line. In the meantime, she’s kept busy donning the covers of Magazines, and vamping up a latex body hugging corset for the 2015 Pirelli Calendar shot by Steven Meisel. 

The New Generation of Supermodel 

Gigi has packed in an impressive roster of covers, campaigns and runways, which in the amplified motion of her career’s two short years, says everything about the fashion industry’s new faces and their digital lives, one which Gigi herself ruthlessly pursues. At 4.1 million Instagram followers her numbers line up with the stronghold that she acknowledges is an eagerness to engage with her fans on par, as a friendship. The closer her followers are to her, the more connected they will feel to the product she represents. It’s a savvy angle and if anything growing up through the realm of reality TV’s goggles has served Gigi a sense of pragmatism in approaching the game, “Work hard, be nice, make friends” is her published motto. Alongside her pals Kendall Jenner and Hailey Baldwin, girls who make up the crux of reality stars/former stars who have infiltrated catwalks and campaigns, Gigi walks the Sonia Rykiel show in Paris and hosts her own “Ask Gigi” episodes on YouTube fluidly. She’s part of the new generation of supermodels and her highly pronged marketability factor is all in. 

Short Facts

Trademark

She is the image of baby doll and bombshell and combines a highly lethal mix that has earned her high commercial and couture credibility within the industry. Everyone form Jeremy Scott to Tom Ford has been calling her.

Distinctiveness

Despite her ties with reality TV’s often less than credible reputation, Gigi has managed to slide herself among fashion’s various coatings from Sports Illustrated spreads to walking the Balmain runway. She credits a sense of ‘real’ to her success: working hard, and making friends. As the new generation of models go, Gigi’s marketability is all in her approachability, she wants to foster a virtual friendship with her followers. That she does, ringing in at 4.1 million Instagram followers. 

Anecdote

Iconic woman Carine Roitfeld has been Gigi’s biggest supporter since day one. The former French Vogue Editor has cast Gigi for the cover of her CR Fashion Book and has also landed her gigs as the face of Tom Ford fragrance and eyewear and a spot walking the Chanel runway. 

Awards & Recognition

The Daily Front Row Awards named Gigi Hadid ‘Model of the Year’ at the Fashion Los Angeles Awards on January 22, 2015. The annual ceremony runs with a mandate to celebrate fashion’s finest in their unparalleled contributions to Hollywood style. 

Timeline

1995 Baby G

Born in Los Angeles, California

1997 Guess who?

Gigi was discovered at two years old by Paul Marciano, founder of Guess Jeans. He cast her in the Baby Guess campaign. 

2011 Film Screens

Gigi stars in the film Virgin Eyes. 

2012 Guess Again

She’s cast in a Guess campaign once more and with the gig she becomes the new face of Guess Jeans. 

2013 Signed

Gigi finishes high school in Malibu and moves to New York to attend school and pursue modelling full time. She gets signed to IMG Models and she lands a Tom Ford’s Velvet Orchid fragrance campaign. She reappeared under Ford’s spell again in 2014, this time for a Tom Ford eyewear campaign shot in London alongside Patrick Schwarzenegger, Arnold Schwarzenegger’s son. 

2014 First Catwalk

Despite her momentous editorial coverage, she’s still relatively fresh to the catwalk. Gigi walked the catwalk at New York Fashion Week for the first time for Desigual followed by Jeremy Scott and Anna Sui. In the same year, Gigi made the cover of Carine Roitfeld’s CR Fashion Book, Vogue, Galore Magazine, Schön! Magazine and is nominated by Sportswear Illustrated as one of the twelve rookies of the year. Apart from her modelling whirlwind, she’s studying Forensic Psychology at the New School in New York.

2015 Big Year

2015 has been jam packed for Gigi. She became the new face of the Maybelline cosmetics campaign this year and has expanded her Fashion Week list across New York, London and Paris walking for designers Sonia Rykiel, Tommy Hilfiger and Balmain. Gigi will appear in Pirelli’s 2015 calendar coming out later this year.

Photo:

© gettyImages, Imaxtree

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