01.04.2015 - Carmen Crommelin


All eyes on her


Every decade or so, the world looks for a British icon, one that satisfies both the allure of the aristocracy and the rebellion of a true English punk, admittedly an oxymoronic phenomenon. Kate Moss kept her title with closed lips and outlandish behavior, the world fell so hard its doubtful we will ever recover. If one was to believe both the facts and the speculation, Cara may be crowned the next new Queen.


Building a brand as a model has no guiding formula, making Cara’s path to superstardom all the more impressive. Imprinting her unique spirit in her daily Instagram feed may have started innocently, but in no time at all her account was effecting and influencing a crowd of over a million.
These numbers are difficult to ignore, either is dismissing the power of letting in the public to an otherwise personal life. A favourite of Karl Lagerfeld, the King himself has both groomed and encouraged his petite muse into some sort of Chanel enfant terrible.
Even before her career started it had some pre-determined expectations. Poppy Delevingne, Cara’s older sister, is herself already well established in society as a model. Her Mother was also and is now a personal shopper for Selfridges. With that kind of lineage its no wonder Cara’s need for a little spotlight budded young.


It began early, at age ten, with an editorial shoot by Bruce Weber for Vogue Italia and followed with campaigns for Cadbury’s chocolate. Picked up later by the same agent who found Kate Moss, Jourdan Dunn of Storm Model Management, Miss Delevingne was catapulted into the very epicenter of fashion, a whirlwind even Cara has said to find amazing. It was her catalogue shots for Asos that caught the attention of Christopher Bailey and started the sensation that we are eagerly following today.
After her debut runway show for Burberry in 2011 she became the most coveted model in the industry. The next year saw her first award by the British fashion council as ‘Model of the year’ and by 2013 she walked a genuine distance, roaming the catwalks of over 30 designers. Bold campaigns have either followed her or resulted in her, with a reputation of giving the photographer her playful, whimsy and unpredictable grit. This essence, a quality difficult to produce, even harder to copy, keeps Cara in the position of power and one that is a proven profitable for fashion’s biggest houses.


It would be blaringly obvious to mention ‘those eyebrows’ or her permanently coquettish lips but not insignificant, nor is her almost trademarked ‘goofiness’ that photographers such as Testino are serious about capturing. Whilst being rebellious is routine behavior it is not often so publicly appreciated, or public at all. Media and fashion alike are already comfortable with pristine examples leaving Cara to be, well, exactly her unconventional self. Her success in modeling has not missed the attention of movie bosses with Cara already performing in big production films with a strong career in acting, a compelling possibility, one she has been more than public about mentioning. What we didn’t expect was a singing Cara, but we got that too, and quite a good one. She has been quoted as setting her sights on inventing and Nobel prizes, in humor of course, but something tells us we are not to underestimate this petite model from London.

Short Facts


Goofiness and strong brows would normally be associated with Oscar the grouch but Cara calls them her own and makes it impossibly somehow sexy.

Distinctive characteristics

The opposite of primed and poised is what puts Cara on the covers. Her widespread coverage and fierce popularity is born from her playfulness with the camera and her openness with her private life, perpetuating a cycle of candid selfie to luxury campaign.


Fulfilling our secret wishes, Cara does have a line to the throne and not just Lagerfeld’s. Jannie Sheffield, Cara’s adored grandmother was also a lady-in-waiting for Princess Margaret at Buckingham palace.

Awards & Recognition

2012 Cara is honoured 'Model of the year' at the British Fashion Awards
2014 Once again she is honoured as 'Model of the year' at the British Fashion Awards


1992 - A London lady

Born on August 12th, Cara Jocelyn Delevingne grows up in London Mayfair. Her father Charles is working with real estates. Her mother Pandora is a former model and now working as a personal shopper for the luxury department store Selfridges in London.

2002 - The very early beginnings

At the age of ten, Cara has her first Vogue experience. The hat designer Philip Tracy shoots an editorial with photographer Bruce Weber. The young model Cara wears his creations.

2009 – The contract

Since her early childhood Cara is friends with the daughter of Sarah Doukas, the owner of Storm model agency in London. At first it is not Cara’s intention to model. But after signing a contract with Storm, she starts to work in the model business and enjoys it.

2012 - Movie meets fashion

Cara loves movies and wants to become an actress. 2012 she is featured in the movie Anna Karenina as Princess Sorokina alongside Keira Knightley.

2012 - What an honour

Cara is nominated as the “Face of the year“ by the luxury brand Chanel. In the same year she is honoured „Model of the Year“ at the British Fashion Awards.

2013 - Before it is in fashion it is…

…on Vogue. Cara lands the cover of British Vogue in February 2013. It is not that surprising that she gets this opportunity, because her uncle Nicolas Coleridge is the vice-president of Condé Nast in London.

2014 - To work in Fashion

Together with the traditional fashion label Mulberry, Cara designs an own bag collection. She launches a bag during fashion week that is named after her.

2014 - Beautiful girl vs. …

Working on her film career, Cara stars in the music video “Ugly Boy“ of the South African band Die Antwoord.




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