Hazine

08.11.2015 - Anna von Stackelberg

Model

Alexandra Elizabeth Ljadov

IF YOU FOLLOWED LAST SEASON CLOSELY YOU MIGHT HAVE NOTICED THAT ONE SPECIFIC FACE DOMINATED THE CATWALKS IN NEW YORK, LONDON, MILAN AND PARIS. 

Walking a total of 65 shows this season alone, the model Alexandra Elizabeth Ljadov stands out as the hottest face in fashion. Add to the mix the fact that Victoria Beckham has recently declared the 17-year-old beauty as her muse and you are looking at the making of a new fashion icon.

TOM BOY DAYS

Born in the Estonian capital of Tallinn, Alexandra’s beginnings were defined by tomboy games, building tree houses and playing detective. Her main passion lay in sports and dance, with not much hinting at her promising future in fashion. Alexandra would never have imagined in her wildest dreams that she would one day be a rising star in this glamorous world, which only the TV series “America’s Next Top Model” had given her a distant glimpse into. Travelling to New York at the age of 13 to holiday with her mother, Alexandra recounts how she fell in love with the city at that time and secretly planned to make it her future home.

DISCOVERY

As often the case, the opportunity to alter the course of her life and fulfil her dream came at the most unexpected moment. While attending a local grill festival with her friends in Estonia and indulging in a dish of meat with ketchup, as she humorously recounts, Alexandra was approached by a scout and asked whether she would like to model. Things moved pretty quickly from there. Within no time at all she was signed to the New York based Society Management and had a successful fashion debut walking for Jack McCollough and Lazaro Hernandez. Shortly after, the 176 cm tall blond beauty got a coveted spot in Gucci’s pre-Fall campaign and appeared in editorials for French Vogue and Vogue Japan. Having completed the last two catwalk seasons as the model with the most shows under her belt, it is clear that Alexandra has surpassed all as the most in-demand model of the moment.

FUTURE VISIONS

When not busy modelling, Alexandra is busy photographing her life and the world of fashion together with fellow Estonian model and best friend come flatmate Harleth Kuusik. She carries a Polaroid wherever she goes and has an active Instagram account with 14K followers, in which she documents the ins-and-outs of life as a model. Her aesthetic is refreshing as she uses real film as opposed to the usual digitalised iPhone snap. But Alexandra has higher ambitions; one of her future goals is to direct movies. Already exploring this creative side of herself more, she has started to experiment with film and has released a fast-cut video montage giving a behind the scenes look of fashion week.

A PERFECT MIX

With a fun loving and light character Alexandra’s approach to hard work seems effortless, making her life between continents, early wake-up calls, tight scheduling and fully booked weeks seem like a walk in the park.
With Victoria Beckham’s recent patronage, Alexandra is sure to go on to make quite some waves in years to come.

Backstage at the Dries van Noten SS16 show

Short Facts

Trademark

Alexandra is distinguished by her pronounced cheekbones, long legs and love for ice-cream.

Distinctiveness

Far from settling for being a subject in front of the camera, Alexandra has developed a talent for photographing the fashion world with her polaroid camera whilst also making small films.

Anecdote

Alexandra was discovered at a grill festival in Estonia chewing on a piece of meat with ketchup.

Timeline

1998 – Birth

Alexandra Elizabeth Ljadov is born in Tallinn, Estonia, on September 2nd 1998 

2013 – Discovery

Alexandra Elizabeth is discovered at a grill festival in her home country, Estonia

2014 – Career

Alexandra Elizabeth is signed with Society Management

2014 – Debut

Alexandra made her fashion debut for Proenza Schouler.

2015 – Muse

Victoria Beckham declared Alexandra Elizabeth as her muse.

Photo:

© Imaxtree

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