Hazine

04.11.2015 - Katherine Koniecki

Label

SELF-TITLED STELLA

SYNONYMOUS WITH A RELAXED LUXURY CONSTITUTION, THE BRAND IS ONE OF A TRUE CREATIVE. AN APPLAUDED CAMPAIGNER AND A WORKING MOTHER, STELLA MCCARTNEY IS WIDELY KNOWN TO UNDERSTAND THE CHALLENGES THAT FACE THE MODERN WOMAN. HER CELEBRATED APPROACH TO DESIGN IS HELD HIGH THROUGH A RESPONSIBLE PRODUCTION APPROACH AND IN MEETING THAT MANDATE, THERE IS NO SINGLE COMPROMISE OF BEAUTY, ESCAPISM AND GLAMOUR THROUGHOUT HER DESIGNS.

The label is very much about ethics. Stella is an avid supporter of animal rights and is a strict vegetarian. All of her products follow a sustainable lead and they are free of fur, leather and PVC. She says that being a mother of four is a great contributing factor to her commitment to responsible production and she uses her instinct to guide her through each branch of her company from women’s ready-to-wear, accessories, fragrance, eyewear to kid’s clothing. A true London girl, the fundamental grounds of Stella McCartney’s company balances a metropolitan luxury mixed with a feminine ease. 

BEFORE THE BRAND

Stella’s heart for fashion was well attached from an early age. By the age of 13 she was already making her own clothes. At 16 she took an internship with Christian Lacroix, followed by Art Foundation at Ravensbourne College of Design and Communication in London. She continued her studies and after graduating in Fashion Design at the prestigious Central Saint Martins, she shadowed Savile Row tailor Edward Sexton to learn more about the craft. It was here that she learned the fundamentals of tailoring that not only contributed to her robust yet easy collection shapes, but also influenced the ethical garment care methods which her company now implements.

1995 was Stella McCartney’s foray into the industry with a commercially viable graduate collection that received a lot of attention. She invited her supermodel friends Naomi Campbell, Kate Moss and Yasmin le Bon to walk her catwalk at her Central Saint Martins final show. The entire collection was reported to have been purchased soon after by London boutique, Tokio. Buyers from Browns, Joseph, Bergdorf Goodman and Neiman Marcus also followed suit. After just two collections under her own name, Stella McCartney was appointed as the Creative Director of Parisian fashion house Chloe. She succeeded the notable Karl Lagerfeld and integrated seamlessly into the role assisted by Phoebe Philo, who replaced Stella when she left the house. 

RAPID RISE

Stella McCartney quickly proved that the accelerated attention directed at her label merited the praise. 2001 was an immense year and Stella McCartney launched her own fashion house under her name in a joint venture partnership. Kering, formerly PPR and Gucci Group, had teamed up with Stella McCartney to develop her label as a global luxury brand. Her debut collection was shown at Paris Fashion Week in October of the same year and Jude Law, Sadie Frost, Damien Hirst, Chrissie Hynde and her father, Sir Paul McCartney were spotted in the front row. Stella has teamed up with other mega brands since her launch and her ongoing partnership with Adidas satisfies her technically minded design process. She and the sportswear brand have struck many strides and she was appointed as Great Britain’s team Creative Director for the 2012 Olympics. It was recently announced that she will lead the team in top technical fashion once more for the 2016 Olympics in Rio.

Stella McCartney is known as one of the most outspoken fashion designers in the world and is renowned for her consistent signature style which mirrors sharp yet simple tailoring, combined with a natural self-assurance, a feminine edge and a considerate approach to wearable design. "It's not about what it looks like in the studio or on the runway,"she says. Her favorite muse is all about the real woman in the real world and like her company’s ethical DNA, she packs a confidence into her collections that extends from her twisted take on the industry to extend responsible luxury goods into the realm of convention.

Short Facts

Trademark

Her clothes are classic and trendy by default, ultimately feminine yet sharp and comfortable. She harnesses the female instinct as the core of her mood boards and her collections are often characterized by neutrals colours and relaxed tailoring.

Distinctiveness

Her clothes are classic and trendy by default, ultimately feminine yet sharp and comfortable. She harnesses the female instinct as the core of her mood boards and her collections are often characterized by neutrals colours and relaxed tailoring. 

Awards

2000 - Vogue Designer of the Year Award
2007 - Awarded Designer of the Year at the British Style Awards 
2011 - Red Carpet Award by the British Fashion
2013 - Awarded OBE - Order of the British Empire for her services to the fashion industry

Designer History

2001 - present Stella McCartney

Who wears it?

Timeline

1995 - Graduation

Stella presents her graduation collection at Central Saint Martins. Her supermodel friends Naomi Campbell, Kate Moss and Yasmin le Bon model for her. The entire collection is purchased soon after by London Boutique, Tokio.

1997 – Chloé

She is appointed the Creative Director of Parisian Fashion House Chloe, assisted by Phoebe Philo, who later replaces Stella when she leaves the brand.

2001 – The Label

A fashion house under Stella McCartney’s name is launched in a joint venture partnership with Kering (formerly PPR and Gucci Group). Her debut collection is shown at Paris Fashion Week in the same year. 

2003 - Fragrance

Stella McCartney launches her first fragrance, Stella.

2004 – Special Projects

She designs clothes for Madonna's Re-Invention Tour, Annie Lennox's Summer Tour, and Gwyneth Paltrow and Jude Law's costumes for the film, “Sky Captain and the World of Tomorrow.” In September of 2004, a joint venture with Adidas is launched, establishing a long-term partnership with the sports brand.

2005 – H&M

May of 2005 sees the announcement that McCartney would design a collection for the Swedish fashion giant H&M. The 40-piece collection is launched the following November and sells out immediately. "We are thrilled to collaborate with Stella McCartney," H&M's head of design, Margareta van den Bosch, says at the time, "Her designs are modern and cool yet classic and wearable. We have long admired her sense of tailoring and femininity," adding another great accolade for the brand.

2007 - Care

Stella McCartney launches a 100% organic skincare line called CARE.

2008 - Dessous

Stella McCartney launches a successful lingerie brand.

2009 - Gap

Stella launches her first childrenswear collection for Gap Kids in October of 2009. The collection is considered practical yet playful. Stella once again shows us the extent that fashionable, yet comfortable separates could easily be cared and laundered at home and wear better with age.

2010 – Olympic Games

As a result of a long-running relationship with Adidas, Stella is appointed the role of Creative Director for Great Britain’s team in the Olympic and Paralympic games in London for 2012.

2012 - London Roots

Stella McCartney showcases a one-off collection at a presentation in February 2012 as part of London Fashion Week. This is the first time she has shown a collection in London since her graduate collection back in 1995. 

2014 - Disney

Stella McCartney teams up with mother of 6, Angelina Jolie, and Disney to produce a, “Maleficent,” capsule collection for kids, inspired by the upcoming live action re-imagined tale of Sleeping Beauty.

2015 - Double Act

Stella McCartney launches a new styling series with Art Director Lotte and Artist Phoebe. The series launches on the corporate site and follows the best friends through a series of styling sessions. Earlier in this year, it was announced that Stella McCartney would once again team up with Adidas as the Creative Director of Team Great Britain for the 2016 Olympic Games in Rio.

Stella McCartney Street Style

Collections

  • Stella McCartney FW16

  • Stella McCartney PF16

  • Stella McCartney SS16

  • Stella McCartney RE16

  • Stella McCartney FW15

  • Stella McCartney SS15

  • Stella McCartney PF15

Photo:

©Imaxtree

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