18.10.2015 - Elisabeth von Stackelberg


Proenza Schouler


Ultra-modern tailoring infused with some retro, excellent craftsmanship, custom-developed materials, and an attention to detail brought together with a refined American ease is what has not only young fashionistas going mad for New York-based brand Proenza Schouler. In little more than a decade, designers and founders Jack McCollough and Lazaro Hernandez have managed to establish Proenza Schouler as one of the leading womenswear and accessory brands in contemporary fashion. 


Founders Lazaro Hernandez and Jack McCollough met during their studies at the renowned Parson’s School of Design in New York, where they worked with Michael Kors and Marc Jacobs, respectively. In their final year they collaborated on their thesis collection, which was bought in its entirety by Barney’s New York. In 2002 the collection would become the first to be presented under the name Proenza Schouler – Proenza being the maiden name of Hernandez’ mother and Schouler that of McCollough’s mother. 


In 2004, the Council of Fashion Designer of America (CFDA) and Vogue Fashion Fund launched their award committee with the objective to maintain the vitality of New York’s fashion scene by helping up-and-coming designers based in the U.S. to expand and secure their businesses through funding and mentoring by industry leaders, as well as providing them with global access. The first winner to be awarded this much sought-after prize was Proenza Schouler. With its rethinking of wardrobe staples like button-downs – with a custom print – or trousers cut straight like jeans within a minimal silhouette, Proenza Schouler represented a refined and experimental take on Americanness. 

Self-proclaimed dorks, Lazaro and Hernandez, embodied a sense of coolness without trying, which gained the brand a reputation as one of the most talked about labels in the fashion industry. Rounded off with technical prowess, an emphasis on tailoring and attention to detail, they were ready for international acclaim.


Only three years later, Proenza Schouler wins the CFDA/Vogue Fashion Fund Womenswear Designer of the Year award, further asserting the brand’s recognition as one of fashion’s most extraordinary newcomers. With that support, Proenza Schouler was able to expand into accessories, launching its first handbag and shoe collections in 2008. Included in that first handbag collection was the PS1, an upscale classic satchel bag that has since become one of the brand’s signature pieces. 


Today, Proenza Schouler is sold in over 100 of the most exclusive retail outlets worldwide, including Bergdorf GoodmanBarneys New YorkHarvey Nichols, and Colette, as well as in their two NYC-based boutiques, which were designed by Adjaye Associates and opened in 2012 and 2013.

In their latest collection Lazaro and Hernandez continue to offer an edgy, youthful take on modern luxury – the basic t-shirt gets a make-over in black leather with crochet trims, an Argyle knit sweater is deconstructed with the Argyle pattern as a cut-out. The Fall 2015 Ready-to-Wear collection was shown in the relocated Whitney Museum in New York, maintaining the brand’s close affiliation to the art scene. Referencing the richly worked textures, Suzy Menkes commends the designers for “Pushing fashion towards art & craft”. 12 years after its founding, Proenza Schouler continues to successfully inject excellent craftsmanship and attention to detail with a sophisticated ease, making it one of the most sought-after American designer brands to date.

Short Facts


Proenza Schouler is instantly recognizable for its cool-girl-chic where tailoring meets experimental textures and materials, often in shades of dark neutrals – hyper-modern but with a hint of retro.



Only founded in 2002, Proenza Schouler is a relatively young brand to have made such an impact and established itself firmly among the big fashion houses. Its youthfulness is part of what has maintained the hype and the success of the brand.

Designer History

2002 - present Jack McCollough and Lazaro Hernandez

Who Wears It


2002 – Together From The Start

Jack McCollough and Lazaro Hernandez collaborate on their senior thesis collection at Parsons School of Design, which becomes the first collection under the name Proenza Schouler. Barneys New York buys the entire collection, giving the young designer duo a kick-start.

2003 – Art Scene

Proenza Schouler wins the Swarovski/Perry Ellis Award for Ready to Wear and the Ecco Domani Fashion Foundation Award. Proenza Schouler presents its first runway collection at the National Arts Club in New York.

2004 – Inauguration

Proenza Schouler wins the first ever CFDA Vogue Fashion Fund Award.

2007 – Stability

Proenza Schouler wins the CFDA Womenswear Designer of the Year Award and Valentino Fashion Group buys a 45 percent stake in the brand, further securing its future.

2008 – Accessorizing

Proenza Schouler launches the highly coveted PS1 handbag collection, which has since become a signature piece to the brand. 

2009 – Fashion In Film

Proenza Schouler wins the CFDA Accessory Designer of the Year Award. Continuing its presence in the art world, Proenza Schouler is featured in filmmaker Loïc Prigent's documentary 'The Day Before.'

2010 – Contemporary

Proenza Schouler collaborates with filmmaker Harmony Korine on an original short film featuring the Fall 2010 collection.

2011 – Another One

Proenza Schouler wins their second CFDA Womenswear Designer of the Year.

2012 – From Head To Toe

Proenza Schouler starts to produce footwear.

2013 – And Yet Another One

Proenza Schouler wins their third CFDA Womenswear Designer of the Year Award.

2014 – Celebration Of Style

Proenza Schouler partners with Le Bon Marché Rive Gauche, the historic Parisian department store, for an exhibition in Paris showcasing the world of Proenza Schouler. The project features a display of 80 iconic silhouettes from past runway collections, an interactive 3-D cube installation, a documentary about the brand, and a pop-up shop with an exclusive capsule collection.

2015 – Cool girls only

Jack McCollough and Lazaro Hernandez select some of their coolest muses including Liv Tyler, Chloë Sevigny, Liya Kebede, Binx Walton, Fei Fei Sun, Laura Love, and Olympia Scarry, among others, to star in an abstract short film titled "Legs Are Not Doors" to showcase their spring 2015 collection.


© Imaxtree


More Portraits

  • Mert & Marcus Photographer Portrait

  • Alexa Chung Fashion People Portrait

  • Ulyana Sergeenko Designer Portrait

  • Veruschka Model Portrait

  • Alber Elbaz Designer Portrait

  • Brigitte Bardot Fashion People Portrait

  • Bottega Veneta Label Portrait

  • Hedi Slimane Designer Portrait

  • Alberta Ferretti Label Portrait

  • Mica Aganaraz Model Portrait

  • Gianvito Rossi Label Portrait

  • Olivia Palermo Fashion People Portrait

  • Vanessa Moody Model Portrait

  • Humberto Leon & Carol Lim Designer Portrait

  • Sarah Harris Fashion People Portrait

  • Bouchra Jarrar Designer Portrait

  • Loewe Label Portrait

  • Odette Pavlova Model Portrait

  • Céline Label Portrait

  • Alexander Wang Designer Portrait

  • Phillip Lim Portrait

  • Eva Chen Fashion People Portrait

  • Cartier Label Portrait

  • Karl Lagerfeld Designer Portrait

  • Anna dello Russo Fashion People Portrait

  • Jürgen Teller Photographer Portrait

  • Adriana Lima Model Portrait

  • Victoria Beckham Label Portrait

  • Giovanna Battaglia Fashion People Portrait

  • Mario Testino Photographer Portrait

  • Demna Gvasalia Portrait

  • Daria Werbowy Model Portrait

  • Mary Katrantzou Designer Portrait

  • Suzy Menkes Fashion People Portrait

  • Oscar de la Renta Designer Portrait

  • Naomi Campbell Model Portrait

  • Annie Leibovitz Photographer Portrait

  • J.W. Anderson Designer Portrait

  • A Century New Label Portrait

  • Lineisy Montero Model Portrait

  • Azzedine Alaïa Designer Portrait

  • Phoebe Philo Designer Portrait

  • Anna Wintour Fashion People Portrait

  • Alexandra Elizabeth Ljadov Model Portrait

  • Stella McCartney Label Portrait

  • Kendall Jenner Model Portrait

  • Patrick Demarchelier Photographer Portrait

  • Lanvin Label Portrait

  • Rick Owens Designer Portrait

  • Ruth Bell Model Portrait

  • Raf Simons Designer Portrait

  • Caroline de Maigret Fashion People Portrait

  • Scott Schuman Photographer Portrait

  • Joan Smalls Model Portrait

  • Alessandro Michele Designer Portrait

  • Chanel Label Portrait

  • Elena Perminova Model Portrait

  • Twiggy Model Portrait

  • Louis Vuitton Label Portrait

  • Jamie Bochert Model Portrait

  • Alexander Mcqueen Designer Portrait

  • Rihanna Fashion People Portrait

  • Olivier Rousteing Designer Portrait

  • Hanne Gaby Odiele Model Portrait

  • Dries Van Noten Label Portrait

  • Yohji Yamamoto Label Portrait

  • Gareth Pugh Label Portrait

  • Anna Piaggi Fashion People Portrait

  • Comme des Garçons Label Portrait

  • Tilda Swinton Fashion People Portrait

  • Jil Sander Label Portrait

  • Steven Meisel Photographer Portrait

  • Linda Evangelista Model Portrait

  • Claudia Schiffer Portrait

  • Lady Amanda Harlech Fashion People Portrait

  • Georgia May Jagger Model Portrait

  • Saint Laurent Label Portrait

  • Gigi Hadid Model Portrait

  • The Row Label Portrait

  • Eres Label Portrait

  • Helmut Newton Photographer Portrait

  • Yves Saint Laurent Designer Portrait

  • Kate Moss Model Portrait

  • Anthony Vaccarello Label Portrait

  • Francois-Henri Pinault Fashion People Portrait

  • Inès de la Fressange Fashion People Portrait

  • Acne Studios Label Portrait

  • Miroslava Duma Fashion People Portrait

  • Ellen von Unwerth Photographer Portrait

  • Jeremy Scott Designer Portrait

  • Alexander McQueen Label Portrait

  • Carine Roitfeld Portrait

  • Diana Vreeland Fashion People Portrait

  • Inez & Vinoodh Photographer Portrait

  • Anna Ewers Portrait

  • Haider Ackermann Label Portrait

  • Cara Delevigne Portrait

  • Nicolas Ghesquiere Designer Portrait

  • Miranda Kerr Portrait

  • Dolce & Gabbana Label Portrait

  • Hermès Label Portrait

  • Balenciaga Label Portrait

  • Marc Jacobs Designer Portrait

  • Valentino Label Portrait

  • Moschino Label Portrait

  • Marni Label Portrait

  • Kenzo Label Portrait

  • Isabel Marant Label Portrait

  • Marc Jacobs Label Portrait

  • Gucci Label Portrait

  • Christian Dior Label Portrait

  • Balmain Label Portrait

  • Chloe Label Portrait


  • Stepping Down News

  • Instant Throwback Trend

  • Chanel SS17

  • Hermes SS17

  • Acne Studios SS17

  • Christian Dior SS17

  • Loewe SS17

  • Rick Owens SS17

  • Balmain SS17

  • Dries Van Noten SS17