Hazine

24.02.2015 - Jessica Cooper

Label

FRENCH GIRL COOL

SPOTTING A GAP IN THE MARKET BETWEEN THE EXTRAVAGANT, INACCESSIBLE CLOTHES OF THE PARIS CATWALKS AND THE CASUAL-COOL CHIC OF THE FRENCH, ISABEL MARANT LAUNCHED HER OWN CLOTHING LINE AIMED AT WOMEN WHO WANTED A LOOK THAT WAS FASHIONABLE BUT EFFORTLESS – CREATING A LABEL THAT EPITOMISES PARISIAN-CHIC.

Isabel Marant has secured herself as a designer with a reputation for creating minimalist, no-fuss and luxurious wear that is both tomboyish and bohemian. Originally consisting exclusively as a line of knitwear, today the label has garnered a huge following with celebrities and clients who obsess over Isabel Marant’s low-maintenance and comfortable designs.

Speedy success

Born in Paris in 1967 to a fashion designer mother and French father, Isabel Marant was surrounded by artistic talent since day one and began sewing at the age of 15. A tomboy at heart, Marant wanted to make clothes that set her apart from her girly peers.

Isabel later studied at Studio Berçot and in 1989 she started designing her own line of accessories and jewellery. One year later she launched her full ready-to-wear collection under the name “Twen”, a line of knitwear and jersey, which would later be renamed Isabel Marant. For Spring/Summer 1995, she presented her first fashion show with rave reviews.

A star without airs

In 2000, wanting to develop her brand further, she started Etoile: a more casual and affordable line and released a children’s range in 2004. With boutiques in Paris, Asia and several wholesale locations throughout Europe and the US, Isabel Marant has secured herself as a successful, luxury label without being fussy. Her trademark carefree and bohemian spirit is present throughout every collection – as Isabel Marant herself stated: “It's easy to make magic on a red carpet - except just how many of us live that life? But how do we make it happen every day on the sidewalk? That's why I love to design.”

Short Facts

Trademark

Isabel Marant is known for mixing bohemian and minimalist designs to create easy and casual pieces that exude an aura of cool. Isabel Marant’s signature pieces are her loose-fitting knits, slouchy trousers and short dresses. Her silhouettes are a mixture of feminine and masculine elements and are inspired by real women on the street. Colours are often neutral and looks are androgynous.

Distinctiveness

Isabel Marant has a reputation for creating luxurious, sought after pieces for a more affordable price unlike other fashion houses, as making the desirable accessible has always been Isabel Marant’s aim.

Designer History

1994 – Present Isabel Marant

Timeline

1989 – Accessories

Isabel Marant creates an accessories and jewellery line, making accessories for Michel Perry, Yorke & Cole and Claude Montana

1990 - Twen

Marant creates a small line exclusively made up of knits and jersey pieces under the name ‘Twen’.

1994 - Name change

The Twen line is renamed to her own name: Isabel Marant.

1995 - First collection

The first Isabel Marant collection is shown.

1998 - Successes

With success under her wing, the company moves to larger premises in Paris and in the same year Marant is given the Award de la Mode. The first Isabel Marant shop is opened in Paris on rue de Charonne and is soon followed by a second store in St Germain at the heart of Paris.

2000 - Etoile

Marant creates Ètoile – a line which is designed to be more affordable and casual to attract a broader audience.

2004 – Mini

Marant releases a children’s line in 2004.

2009 - Otway pirate boots

Isabel Marant’s Fall/Winter collection marks the debut of the studded cuff Otway pirate boots which become the ‘must-have’ shoe. With the fashion elite and celebrities wearing it, the Otway boots very quickly sell-out in stores.

2010 - The Bekett sneakers

Her most successful, covetable piece: the award-winning Bekett sneakers make their first appearance in her Fall/Winter 2010 collection. They are so successful that Marant now re-releases them every year in new colours and materials.

2013 - H&M

Isabel Marant decides to design a collection for high street store H&M. The collection was such a huge success that it sold out in minutes online causing the website to crash.

Photo:

©Imaxtree

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