Hazine

20.04.2016 - Katherine Koniecki

Fashion People

PALERMO PLACEMENT

SHE KNOWS VERY WELL THAT A PRODUCT IS ALL ABOUT THE PLACEMENT AND HER NAME HAS TAPPED A NICHE SOUGHT OUT BY THE GIRL HERSELF. OLIVIA PALERMO’S TRENDING KNOW-HOW HAS CARRIED HER FROM AMONG THE SOCIAL CIRCLES TO THE BRAND AMBASSADOR FRONT ROW.

Her reputation fast forwarded with the camera ready paparazzi vying to get a shot of her among New York City’s socialite buzz. Shortly later her reality became an MTV reality on the hit show, The City, and her job at Elle Magazine saturated her scene specific influence into the trending spotlight. Under her own created brand name, Olivia Palermo collaborations have linked her look as an attractor for brand partnerships and her globally recognised style factor continues to gain legit commercial ground.

SOCIAL SPOTTING

She was seen among New York’s fashion circuit before industry followers could put a name to her face. Influential photographer Patrick McMullan, snapped her up and her icy uptown role on MTV swiftly caught on. Beyond the parties she sits front row at fashion shows, often alongside her best friend and British Vogue fashion features director, Sarah Harris, who in Palermo’s eyes wears denim flawlessly. Though Palermo’s party and event schedule varies from empty to jam packed on a week-to-week flux, she’s also out and about taking walks around Brooklyn with her husband and dog, Mr. Butler, or getting a post midnight manicures at her favourite 24 hour nail bar in New York.

BRAND BUILDUP

Most recently she’s been photographed by her husband for the jewelry brand Piaget and her website launch in 2011, oliviapalermo.com, has rounded out from her modeling experience to connect her name with the big brands. As Editor in Chief of her business, she’s a tracker of the movements and she wears the trends to a fine precision. The beauty section of her website will endorse her favourite items, including partnerships like her OP cosmetic line in collaboration with London brand, Ciaté. “How to” tutorials augment Palermo’s favourite products and her online boutique racks a selection of her personal favourite designer picks from Mary Katrantzou, Gianvito Rossi and MSGM. Selection is hence the essence of the Olivia Palermo brand and within that choice spectrum she has a slice of the retail market. Nordstrom for one partnered with her to launch Chelsea 28, a 32 piece spring 2016 capsule collection. Her collaborative selling point runs parallel to her image accessibility. Promoting affordable fashion across her global following is the value proposition that leverages Olivia Palermo’s name.

PROMOTING THE PACK

Along with hunting down the trends comes the ever-circulating swirl of new talent that enters the fashion streams. Olivia Palermo, as a brand attractor, is conversely one to promote fresh designers like the street-stopping coat she wore from Kim Shui, winner of young designer accolade V Files. Designers and brands save her a spot in the front row. Beyond the parties, Olivia Palermo’s socialite status has broadened up to encompass a rock solid business strategy which is continuously gaining ground. Her own creative team travels with her globally and now her front row spot as Editor in Chief has taken a prominent leap from the days that had everyone asking, “who’s that girl?”

Short Facts

Trademark

Her style has a relatable commercial appeal that mixes designer and high street. She’s known globally for her put together looks which are always in sync with her front row forecast precision.

Distinctiveness

Her OP brand is self built and she has approached her business with a strategic sense of image creation. Her self-styled looks have gained her commercial viability and countless brand sponsorships.

Anecdote

Always put together, she doesn’t leave the house without her hair and makeup fully done and she makes her bed as soon as she wakes up. You can often find her after midnight getting a manicure at the 24h nail bar in New York.

Olivia Palermo with husband Johannes Huebl spotted on the streets during Paris Fashion Week.

Timeline

1986 - Birthday

She’s born on February 28 in Greenwich, Connecticut.

2005 - New School

She studies Media at the New School in New York.

2007 - Social Light

Magazines like the New York Times start taking notice of her seen and spotted status.

2008 - The City

It was the MTV reality TV gig, The City, that launched her further into the fashion spotlight and her role in the show had her working for Diane Von Furstenberg and Elle Magazine.

2011 - Branding It

She launches her own brand and uses her image to catapult brand partnerships across the board. 

2012 - Shaded

She collaborates with eyewear brand Westward Leaning, adding her own spin to the “muted gold” style lens.

2013 - The Maasai Project

Olivia Palermo launches a charity project.

2014 - Low Key Bride

She marries long time boyfriend and German model Johannes Huebl in a low key civil ceremony in Bedford, New York.

2015 - Collaboration Roll

She collaborates with Ciaté London and launches her own OP capsule cosmetic brand.

2016 - Piaget

Olivia Palermo is the face of jewelry line Piaget’s newest campaign, which is photographed by her husband, Johannes Huebl. Earlier this year she collaborates with Nordstrom on a Chelsea 28 capsule collection.

Photo:

© Imaxtree

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