Hazine

20.01.2016 - Katherine Koniecki

Fashion People

FLASH ALLEGIANCE

SHE’S PHOTOGRAPHED ON THE STREETS WHEREVER SHE GOES, AND WHEREVER SHE GOES SHE DRESSES TO BE PHOTOGRAPHED. ANNA DELLO RUSSO HAS BEEN A VOGUE PILLAR FROM THE EARLY 80S AND AFTER HITCHING ON TO THE BLOGOSPHERE, HER PUBLIC DOMAIN HAS EQUALLY CATAPAULTED HER NAMESAKE ACRONYM. MEET ADR. 

As a self proclaimed fashion obsessive, Anna Dello Russo knows and lives for the mania that infiltrates her world. Completely enamoured in its entity, she lives to dream up looks and create herself within them ever day. With two apartments in Milan, one, a well organized closet, and the other a living space that she shares with her dog, Cucciolina, she covers her duties as Fashion Editor At Large for Vogue Japan in tandem to her personal domain, The Factory, across fashion’s continents and virtual realms. 

DIGITAL FASHION PEOPLE

Say the word, “blog” now and no one will wince and eyelash. The digital world has peaked in its pervasiveness but back in, it 2000 was just the beginning for the online dialogue phenomenon and Anna Dello Russo was one of the first to live in the digital movement that struck the fashion industry hard. She began a personal blog and jumped on twitter immediately. The chance to interact directly with the fashion people struck her like wildfire. Finally, this was a people centric form of feedback, a total departure from the printed magazine world that she knew inside-out as Fashion Editor for Vogue Italia for twelve years, then as Creative Director for L’Uomo Vogue for six under the Condé Nast Italy roof. The new media emergence jolted her senses and chances to be seen. She jumped right in. 

THE ADR INCANTATION 

The internet jolted her visibility and granted her fashion manic outfits a platform on which to live. Celebrated street photographer Tommy Ton and a slew of others snapped up every one of Anna Dello Russo’s fantastical wares. Her outfits for fashion month alone outnumber 100, and she pulls looks for herself with equal caliber as prepping for a shoot for Vogue Nippon. Her digital fingerprint has also left an extrasensory mark with the launch of her virtual fragrance, ‘Beyond’ on her blog first, which fueled her online audience into a rampant inquisition as to where they could get their hands on it.  The eventual manifestation of the hype resulted in a real shoe shaped Anna Dello Russo fragrance which was sold exclusively online as an homage to her faithful internet fashion legion. Her blog, ‘The Factory’ is now supported by a staff of five and has welcomed major luxury advertisers and collaborators. Dressing for the camera and dressing for the blogosphere has extended the Anna Dello Russo virtue into a self sufficient image maker. 

ITALIAN TO JAPANESE JOLT 

She got swept up by Italy’s golden boom when Dolce & Gabbana, Versace, Armani, Missoni, Ferré ravaged the editorial pages of the 90s. The 80s flash of huge logos and chunky gold fueled her obsession, but it all started much earlier. At 11, she asked her father for a Fendi purse, umbrella, keychain, wallet, all of which she was gifted and wore to school as part of her look. Following her studies in Art History in Bari, Italy, there was no denying her career trajectory was bound to her life love for fashion. After studying a Masters in Fashion at the Domus Academy under the direction of Gianfranco Ferré in Milan, Vogue was her calling. Hired as a Fashion Editor for Vogue Italy by Franca Sozzani, her invaluable mentorship complemented Dello Russo’s synergetic working relationship with Condé Nast Italy for almost two decades. 

She started to miss the creative freedom that she had felt as a Stylist and wanted to break out from the office confines of her job. Condé Nast heard her wishes out and offered her the choice to move under Vogue Japan or Vogue China. Anna Dello Russo’s golden rules bound her affinity to over-the-top fashion excess that gave breadth to her Chrisitan Dior couture wings. She chose Vogue Japan in 2007 and has been a Creative Consultant and Editor At Large since. 

FREEDOM AND FLASH DIRECTION

Her position at Vogue Japan has unanimously granted Anna Dello Russo the space to pursue more personal collaborations aside from her blog, The Factory. Strategy ties into it, and she approaches Fashion Month with an equally calculated approach to wearing looks right off the runway. As the first to wear it, doing so has been an equal boost in launching new designers of the time, like Mary Katrantzou with stellar visibility. 

It’s an ultimate fashion desire to own and wear exquisite that has sculpted her image and keeps it going. Granted her unprecedented experience in the business alongside Franca Sozzanni and the best crop of photographers like Helmut Newton, Steven Meisel and Peter Lindbergh, her professional work has engrained the essence of composition and styling into her DNA. When she steps out onto the pavement under the watch of the street photographer brigade, the question is no longer where to look, but how many outfits can she pull off in a day. For her it’s complete love, which swings back another Anna Dello Russo acronym that she’s had carved on a headpiece, “J’ADR”. 

Short Facts

Trademark

She breathes fashion like air and dresses to be photographed. Anna Dello Russo has created a coveted styling vision that believes in unprecedented excess. No amount of extra can be too over-the-top for her. She can look back on street style snaps of herself and recognizes that she has made some fashion mistakes, but laughs it off and says, “At least I tried!” She has a virtue of taking herself seriously, yet not too serious at all. 

Distinctiveness

With more than two decades of experience working for Condé Nast under her Versace belt, she has become an image voice and direction, first at Vogue Italia, now at Vogue Japan. She has virtually dedicated her life to fashion and has made herself a subject of ‘the ADR look’, with equal vigor as the editorial shoots that she styles. 

Anecdote

She writes golden rules for her blog, The Factory, with fashion lists that cover: ‘10 Fashion Week Rules’ to ‘10 Front Row Rules’. In ADR’s world, these are rules to live by. Front Row Rule #4 – “Don’t wear sunglasses if you are not a VIP (Very Important Person). It’s impolite.” 

Street style star Anna dello Russo captured during Milan Fashion Week

TIMELINE

1962 - Bari

Born in Bari, Italy, Anna Dello Russo discovers her fashion obsession at a very young age. She asks her father to buy her a handful of Fendi accessories at the age of 11.

1980 - Art to Design

Her school days start off with a Masters degree in Italian Literature and Art History at the University of Bari followed by a Masters in Fashion from Domus Academy in Milan, where she studies under the direction of Gianfranco Ferré.

1982 - Vogue Italia

Fresh out of school, Dello Russo gets her big break as Fashion Editor for Vogue Italia. She spends the next 18 years under the guiding direction of celebrated Vogue Italia Editor in Chief, Franca Sozzani.

2000 - L’Uomo.

She is appointed a new direction as the Creative Director of L’Uomo Vogue until 2006. 

2006 - Vogue Japan

A new challenge of returning to her styling roots entices Anna Dello Russo to take a position as Editor At Large and Creative Consultant at Vogue Japan.

2010 - Beyond

Her shoe shaped fragrance titled, ‘Beyond’ hits the e-commerce website, YOOX. Earlier in this year, she collaborates with the online retailer to create a virtual shop and designed ten T-shirts to celebrate ten years of YOOX. 

2011 - Vampire Ball

Carine Roitfeld’s Vampire Paris Fashion Week themed ball brings out the ghouls. Anna Dello Rousso gets snapped in a theatrical Giles red feather swan headpiece, a standout fresh off his spring/summer 2012 catwalk.

2012 - Fashion Shower

She collaborates with H&M and releases a line of accessories coupled with a fashion film called, “Fashion Shower”, which launches alongside the campaign’s quick sell out.

2015 - Populating Fashion Pop

Still leading the blogosphere as one of the most photographed fashion people, Anna Dello Russo is an image influencer for the Japanese market and calls in a power pack to discuss celebrity followings. She hosts a panel at the Condé Nast International Luxury Conference and speaks with Jeremy Scott about Moschino’s much adored celebrity following and pop cult iconography. Birds of a feather flock together.

Photo:

© Imaxtree

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