Hazine

10.01.2016 - Kirsty Reid

Designer

SPICE FOR FASHION

BEING PART OF BRITISH GIRL BAND THE SPICE GIRLS, VICTORIA BECKHAM FIRST ROSE TO FAME AS A SINGER IN THE NINETIES. TODAY BECKHAM IS AN INTERNATIONALLY RECOGNIZED STYLE ICON AND THROUGHOUT HER CAREER HAS SHOWN SHE CAN LEND HER TALENTS TO MANY DISCIPLINES. FIRST THROUGH THE INTERNATIONAL SUCCESS OF THE SPICE GIRLS, A SUBSEQUENT SOLO SINGING CAREER, ACTING AND HER LATEST ENDEAVOR: BREAKING THE FASHION INDUSTRY.

The brand Victoria Beckham is known for its elegance with an innovative and artistic use of colour. A simple classic piece such as the shift dress is streamlined and modernized, making it stand out from the crowd whilst still being conventional. Victoria Beckham’s signature collections prove that the former girl band member developed a ladylike - yet modern - style.

THE SPICE GIRLS

Born and raised in England, Victoria Beckham (born Adams) showed a keen interest in music and the arts from a young age. She pursued studies in theatre schools and in 1994 joined The Spice Girls. The group’s first single went to number one in thirty one countries including the United Kingdom and America. Today The Spice Girls are hailed the most successful girl band of all time. During her time with the group, she was given the nickname of Posh Spice, a name that would stick with her for most of her profession. After the release of their third album, The Spice Girls stopped recording and Beckham decided to pursue a solo singing career.

Beckham’s solo career began in 2000 in collaboration with Dane Bowers. She continued to produce music under Virgin Records until her second pregnancy to then footballer David Beckham. In 2002, Beckham signed a contract with Telstar Records and continued to develop a solo career until 2004. A modest career, overshadowed by the success of The Spice Girls, eventually Telstar declared bankrupt and Victoria Beckham decided not to further her singing career.

THE MOVE INTO FASHION

In 2004 Beckham designed a collection comprised of mainly jeans for Rock & Republic. This inspired her to produce her own line of denim, which launched in 2006 called dvb Style. The next year saw her breaking the American market, launching her brand in Saks Fifth Avenue alongside an eyewear collection. Through working with established experts like Linda Farrow for eyewear and later Cote for fragrances, Beckham learnt a lot about the industry and what she wanted from her own brand. By 2008 Beckham was ready to launch her first seasonal collection; a Spring/Summer line comprised of dresses alone. Her debut as a designer was held at New York Fashion Week. The media was initially full of negative preconceptions about the launch, exclaiming that celebrities couldn’t become designers and that the collection was destined to fail. After the launch however, the press was astounded at the attention to detail and exquisite fabric choices. Beckham’s line was received well, with media claiming it was reminiscent of Roland Mouret.

Having proved herself, Victoria Beckham continued to design, introducing handbags and coats for Spring/Summer and Autumn/Winter 2011 respectively. That same year, running against Tom Ford, Victoria Beckham won Designer Brand of the year at the British Fashion Awards. A second line, Victoria by Victoria was launched in 2012 at Harvey Nichols.

Today Victoria Beckham has a boutique on Dover Street in Central London and her full fashion repertoire consists of a ready-to-wear line, a denim range, eyewear collection, Victoria, Victoria Beckham, accessories and exclusives. Most recently, Beckham has collaborated with NailsInc, to produce a limited edition duo nail polish. And certainly there is more to come.

Short Facts

Trademark

The collections are subtly feminine and exude power, skimming over the body in such a way as to create a flattering figure, hiding any flaws. The Victoria Beckham brand often features a raised waist.

Distinctiveness

As a role model of modern multitasking women Victoria Beckham tries to balance her work and private life. Therefore it can happen that Anna Wintour has to sit next to Beckham’s children at the fashion show.

Awards

In 2007, Victoria Beckham received the Entrepreneur and Woman of the Year prize at the Glamour Awards. She wins Brand of the Year at the British Fashion Awards in 2011.

Timeline

1994 - The rise of the Spice Girls

Victoria Beckham joins the all female girl band and is subsequently given the title of Posh Spice. The Spice Girls quickly rise to fame with their first single Wannabe and become a worldwide phenomenon. The group continues to prosper into the late nineties and again in 2007 when they reconnected for a reunion tour. The Spice Girls reunite again in 2012 when they perform at the closing ceremony for the London Olympics.

1997 - Posh and Becks

Victoria and David become an item and are known from here onwards as Posh and Becks.

2000 - Victoria goes solo

Victoria Beckham launches her solo career off with a rocky start, going head to head with Spiller featuring Sophie Ellis-Bextor for the top position. Spiller comes out on top and Beckham tries again with her second release. Unfortunately her succeeding single coincides with the release of Kylie Minogue’s single Can’t Get You Out Of My Head and she is pipped at the post one more. In the same year Beckham makes her debut on the runway as a model for Maria Grachvogel during London Fashion Week.

2004 - The face of fashion

Quickly becoming known as a style icon with a passion for oversized sunglasses, Victoria Beckham becomes the face of Jay-Z’s fashion label Rocawear and in 2004 designs a denim jeans collection called VB Rocks for Rock & Republic.

2008 - The press receives the first collection

After producing her own jeans line dvb Style and an eyewear collection, the press eagerly anticipates Victoria Beckham’s first official fashion collection willing it to be a disappointment. The media is shocked by the standard of execution and much to their surprise, sings the collection’s praises. 

2011 - Further development

Beckham continues to further her fashion career by launching a diffusion line, Victoria by Victoria Beckham featuring lower priced items. Beckham opens her first stand-alone store on Dover Street in 2014. At present she has proved her worth as a credible fashion designer with her label progressing strength by strength.

Photo:

© Gettyimages

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