Hazine

03.04.2016 - Katherine Koniecki

Designer

NEXT ALIGNMENT

WHEN THE STARS ALIGN, THEIR COMPOSITION BECOMES AN UNQUESTIONABLE FORCE TO BE RECKONED WITH. BOUCHRA JARRAR’S NEW ROLE AS LANVIN’S WOMENSWEAR ARTISTIC DIRECTOR WILL COHERE HER COUTURE PRECISION WITH AN UNMATCHED SENSE OF INNOVATION TO HOLD HER CONSTELLATION UP WITH TENACITY.

Bouchra Jarrar’s name has quietly surfaced in steady strides. With a robust roster of experience at prominent fashion houses, the designer’s work schooling and work ethic have coexisted for years before the launch of her couture brand story. Recently appointed to take the reigns as the newest Artist Director of womenswear at Lanvin, the fashion world is watching Bouchra Jarrar’s direction lead the vision changeover that is set to come.

AMASSED EXPERIENCE

Jarrar’s education at Duperré School of Applied Arts in Paris launched her into a string of professional experiences that granted their own distinctive education caliber. Fresh out of school in 1994, she landed her first job at Jean-Paul Gaultier’s licensed jewelry department, then as Studio Director at Balenciaga under the direction of Nicolas Ghesquière. Her well honed skills transpired into a position as Head of Haute Couture at Christian Lacroix where she learned the haute craft to take her work to the next level and an acknowledged sense of readiness to launch her vision. With time and strategy as the two most important factors to her name, Bouchra Jarrar’s brand vision has been shaped through precision. Her foremost goal was to establish a solid standing ground through which her brand would root its definition.

COUTURE LINEAGE

At the heart of Bouchra Jarrar’s brand comes a quality and eye for cut and tailoring that has earned her name a quiet, yet much respected buzz. Her brand balances tailleur skills throughout both her ready to wear and couture collections. As a member of the Chambre Syndicale de la Haute Couture since 2013, her distinctive mark takes a different spin, one which veers away from couture eveningwear norms and narrows in on couture as daywear with sport inclined shapes. Tailoring has been her element with le smoking jackets, tailored pantsuits, and gabardine tuxedo trousers praised with fine cut skill. Among her design distinction, her slow and calculated business growth has been the factor that has carried her name under the radar until recent news.

NEXT LEVEL LANVIN

A new challenge has swept up the respected designer. March 13, 2016, saw Bouchra Jarrar begin her post as Lanvin’s newest Artistic Director of womenswear. Following the potent influence and 14-year tenure of former Creative Director, Alber Elbaz, Jarrar’s first collection for the house will be seen for Spring/Summer 2017. French born of Moroccan descent, keeping with the house codes along with her taste for fine fabric and cut are set to infuse Lanvin’s women’s collection. Jarrar will diversify her design range to allow for venture into categories beyond her own brand offering such as evening wear and leather accessories. Steady momentum has been the undertone of Jarrar’s philosophy and Lanvin’s expression simultaneously counteracts fashion’s fast facts. The announcement lays the groundwork for solidity in craft, one which has become imbedded in Bouchra Jarrar’s business and will undoubtedly transpire into the innovative rigor set forth to pave design innovation ahead.

Short Facts

Trademark

Her sharp tailoring matched with couture precision for daywear has earned her name high praise. Her couture training has aligned as a trademark of her well respected name and steady business growth.

Distinctiveness

Her couture collections go against the evening-centric grain. The designer has distinguished her brand by infiltrating couture focused cuts and fabrics for daywear.

Awards and Recognition

Bouchra Jarrar was awarded Chevalier of the Ordre des Arts et des Lettres for her contribution to the arts in 2012. In 2013, she was awarded the Haute Couture appellation.

Bouchra Jarrar, Artistic Director and Michèle Huiban, CEO Lanvin

Timeline

1970 - French Roots

Bouchra Jarrar is born in Cannes, France.

1991 - Design School

She attends Duperré School of Applied Arts in Paris.

1994 - First Gigs

After graduation, she works for Jean-Paul Gaultier’s Jewelry division as well as the lingerie brand Capucine Puerari.

1996 - Balenciaga

She works as the Studio Directory under Nicolas Ghesquière at Balenciaga.

2008 - Lacroix

She runs Christian Lacroix’s haute couture atelier before starting her own brand.

2010 - Couture

Bouchra Jarrar launches her brand and producers both ready to wear and couture collections.

2011 - Growth

To help the growth of her business, she accepts an investment from a French venture capitalist firm.

2013 - Steady Rise

Jarrar’s Autumn/Winter 2013 collection gets rave reviews. She becomes an official member of the Chambre Syndicale de la Haute Couture in the same year.

2016 - Lanvin

Bouchra Jarrar is appointed as Lanvin’s new highly anticipated Artistic Director of womenswear following Alber Elbaz. Her first collection for the house will be Spring/Summer 2017.

Photo:

© Lanvin

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