FRONT ROW FIXTURE
THE RUSSIAN BEAUTY AND WIFE OF AN OLIGARCH, ELENA PERMINOVA. IS ONE OF THE MOST PHOTOGRAPHED WOMEN IN FASHION. APART FROM BEING A FRONT-ROW FIGURE DURING FASHION WEEK, SHE IS ALSO A STYLE ICON IN HER OWN RIGHT, FAMED FOR MIXING FRESH OFF THE RUNWAY COUTURE WITH MID-RANGE FASHION.
Perhaps it is Elena’s own past that gives her this unique approach to style. Coming from humble beginnings in rural Siberia and having spent some time in prison following a bad turn with some ecstasy dealers as a teen in Moscow, the love of her saviour and now husband Alexander Lebedev introduced her to a world of infinite wealth and endless wardrobe options. This gives her the perfect setting for mixing things up in daring and yet captivating ways. She is as known for combining couture pieces with casual garments, such as an embellished Chanel jacket with basic skinny jeans, just as she is known for wearing full-on power ensembles. But even when taking a complete outfit from the runway to the street, Elena manages to infuse a distinct touch of personality into the style. Taking a closer look at last season alone, her effortless translation of Chloé runway couture to street style is admirable. Adding a few extras, such as a Chloé bag or just the right kind of hairstyle, she wears each look with casual feminine grace. Whatever the occasion, whatever the style, one thing is certain; Elena pulls her outfits off with an incredible amount of ease. It seems that the key to her brave, unexpected and forward-thinking styling is first and foremost a desire to express her individuality and, rather than pleasing somebody else’s notions, she harbours a strong wish to dress for her own pleasure. I think we can all take a page out of her book and try to infuse our own uniqueness, even with the slightest touches, when creating an outfit, while always being ready for a good bit of fun.
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