Hazine

12.01.2016 - Katherine Koniecki

Styles

ICONS UNITE!

NOTHING COULD BE AS HARMONIOUS AS THE SIGHT OF THREE SUPERS IN BALMAIN AND BACK IN THE GAME.

Cindy Crawford, Claudia Schiffer and Naomi Campbell, a trio whose names so effortlessly roll together for Balmain’s Spring/Summer 2016 image campaign. One look jolts into place everything that was so right about the 90s and everything that is so spot-on in Balmain’s trajectory. Creative Director, Olivier Rousteing, had a feeling or two to share about the power women who defined and brought to life every ounce of his ultimate fantasy moodboard. Provoking the fashion glamour that capitalized the ‘Supers high-flying desirability factor, Rousteing’s vision couples locks and curves under the hands of Shay Ashual for hair and makeup by Yadim. The set, designed by David White, takes pristine white rocks and stucco walls for a backdrop that keeps attention locked at centre front. A low table, the only prop, leverages Schiffer’s netted stance.

The campaign’s Creative Director, Pascal Dangin, paired with Photographer, Steven Klein, sets a crisp black and white visual that carves through the collection’s distinctive webbing, beading and straps. The girls assert their collective position and a rigorous push-pull image dynamic augments the collection’s bandeau tops, solid gold collars and corseted suede belts, which slick through the prominence of criss-crossed diamond motifs and soft to strong layered ruffles. Elastic straps and gold heels stand sturdy to cropped suede and metallic roping meshed throughout to give way to Rousteing’s bodysuit signature that stuns.

Beyond the angled frame that has Cindy, Claudia and Naomi ignite Balmain’s Spring/Summer 2016 collection, they confess again everything that was right about their image-defining era. Free flowing and strong, exactly like we remember them. Their transformative power foremost never escapes and Balmain’s in-the-flesh revival snaps back a rock solid spirit for an ultimate retro ‘Super future effect.

Photo:

© Balmain

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