ART IS BEST KEPT UNRESTRICTED AND BOUNDLESS IS THE MOOD THAT NAVIGATES ACNE’S 2016 RESORT CAMPAIGN INTO THE DIY ZONE.
Shot in-house by Acne’s creators, the campaign’s images evolve among the corners of a closed concrete gallery space. An asymmetrical structure stands at the far corner of the room, painted in unabashed splatters that echo the free will of artist Mario Schifano’s pop painted mastery. Freedom of expression was the golden hook that placed the vision of Acne’s Creative Director, Jonny Johansson, in line with the bliss of imperfection. Movement and individuality catches each image frame, which rolls a naive-like haziness among concrete walls. Both a slyness and dream-like gaze dissipates the model’s movement around the room as filters disperse light for a foggy, dreamlike effect among the cropped geometric shapes.
The collection’s mix is as boxy as it is free. Artist, Albert Gleizes, lends the idea through his cubist canvases for a vantage point of structural ceremony with graphic shapes that wrap the body in a haphazard patchwork array of fabric. Do-it-yourself transpires without excess thought. Silk organza cubist blocked tops and skirts mesh seamlessly with black, white and linen coloured stripes. Acne’s resort mood fully encases the desire to mess with paint in loose palm tree printed flares with the pop of an orange soled desert-strapped sandal. Wallpaper prints play the loosely frayed shapes among neutral and bright fuchsia hues, which could likewise bounce a sun ray off a graphic printed technicolored beach backdrop. Nostalgia hits Acne’s mark with tattoo chokers that make this collection ready to play, far beyond gallery walls.