LOUIS VUITTON’S 2016 RESORT CAMPAIGN HAS PROVOKED THE CALIFORNIAN SUN WITH A DREAM TEAM TO JOLT THE DESERT DUST.
Patrick Demarchelier and Juergen Teller collectively manifest Nicolas Ghesquière’s Resort 2016 desert blazed vision. The campaign’s “Spirit of Travel” story calls back the collection show itself, a territorial crossover that traded Paris for the John Lautner designed home on Palm Springs soil. A new Parisian establishment was the campaign’s driving architectural message with much merit to the Frank Gehry constructed Fondation Louis Vuitton. The ever-sophistication of photographer Patrick Demarchelier brings the campaign’s luxury layers to the fore with Michele Williams and Alicia Vikander cruising a smooth road, lounging on LV heritage trunks and traversing a desert mirage. A baby pink Twist MM leather bag, Plastron belted blouse and a silk thin leather fringed top are among the essentials to keep the starlets smoothly on trek. The moving images’ never-ending horizon culminates a story of traveling souls whose paths veer and collide through the ever prominent voiceover, “I have no destination, I have a destiny.” The campaign film too, features the futuristically stunning Bob Hope house where the show was staged, lending the voyage a slightly macabre mood of encroaching uncertainty that looms beyond the arid horizon.
The tinted side of glamour has Juergen Teller’s embellished storyline push the campaign’s sun worshiping fixation further. Shot in Palm Springs, the complementing set of lookbook images channel a devotional Louis Vuitton sub-culture amid the twist of desert boulders and desolate hotel rooms. Ghesquière has created a potent Californian cocktail, an intriguing mix of sun soaked 50s midriffs and the alluring tincture of something unspoken, a brutalism locked in desire by way of the Louis Vuitton’s Mad Max-styled Desert Platform Boot.