IF YOU ARE TO BELIEVE THAT THE MOST SUCCESSFUL DESIGNERS CREATE SOMETHING YOU DIDN’T KNOW YOU NEEDED, THAN THESE RELATIVE NEWCOMERS ARE HEADING EXACTLY IN THE RIGHT DIRECTION.
Coco Chanel liberated our arms with her long handled handbag, put us in ‘casual’ suits and made fake jewels expensive. Cristobel Balenciaga tailored a vision of the future and Audrey Hepburn showed the world how that looked, Yves Saint Laurent decided Haute couture was passé and opened ready-to-wear boutiques in Paris and Emilio Pucci made dressing like a rainbow on holiday an almost obvious alternative. These designers changed the way people dressed, something that will inevitably happen again. We hope it’s Rosie Assoulin with her voluminous yet wearable silhouettes in gorgeous textiles and Isa Arfen’s feminine shapes in raw textures. Imagine what a fabulously well-elevated future would look like, both literally and figuratively, in Paula Cademartori’s exotic accessories. What we do know for sure is that these designers reflect our time perfectly, a refreshingly natural summary of elegance and wear-ability that suit a modern woman’s lifestyle. Whether it is a vision of the future or a reaction to the current, hailing from New York, London or Milan, these young designers lead a movement that we could not be more excited to follow.