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29.07.2015 - Marie Danker

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Rue de L'Université

NO PLACE FEELS MORE SUITABLE FOR A COUTURE CAMPAIGN SHOOT THAN THE NEWLY THREE YEAR RENOVATED COUTURE HOUSE OF SAINT LAURENT. BEAUTIFULLY MERGING TRADITION AND MODERNITY IT PERFECTLY UNDERLINES THE SPIRIT OF THE ICONIC PARISIAN HOUSE.  

It may be hard to believe that there could be anything more exceptional in fashion than Haute Couture, but Saint Laurent’s hand-sewn Label surely is. Hedi Slimane himself gave this collection a more exclusive definition by only accepting orders from „friends of the house“ and absolutely no private or custom made ones. Swaying in the balance of tradition and contemporary design, Saint Laurent gives Haute Couture a new distinctiveness and surely encourages people to think in a new way in a world of fast fashion by refusing his line from his diversified customer base.

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© Saint Laurent

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