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22.05.2015 - Marie Danker

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Dior’s Vision

TWO MONTHS AFTER DIOR’S ANNOUNCEMENT THAT POP IDOL RIHANNA WILL BE THE NEW FACE OF THE HOUSES SECRET GARDEN CAMPAIGN, THE BRAND UNVEILS THE EXCLUSIVE VIDEO AND AD IMAGES.

Dior has a new and strong vision and with it comes an outbreakingly new ad campaign and video. Rihanna will be the first black woman to be the face of Dior, marking a very welcomed change to a historic French house. The 27-year-old muse brings Dior to Versailles in a mysterious, sexy and yet very refined way. Blending that modernity that Raf Simons has injected with the traditional Dior allure, Steve Klein who captured Rihanna, managed to make them a dreamy, contemporary match. Conquering Versailles in Dior Haute Couture is a dream, bad gal Riri, has made come true.

Behind-the-scenes with Rihanna

Watch the backstage Video of the Dior Secret Garden Campaign and unveil how Rihanna discovers Versailles for the very first time. Whisk into the royal world of the Dior campaign.

Photo:

© Dior

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