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19.03.2015 - Carolin Petersen

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Help yourselfie

FORGET ABOUT THE THOUSANDS OF MODEL AGENCIES, EXHAUSTING GO-SEES, POLAROIDS AND A MULTITUDE OF SET CARDS, THE NEW WAY OF CASTING WORKS WITH SELFIES VIA INSTAGRAM.

After a first round of #CastMeMarc for the Marc by Marc Jacobs campaign last year, the social media model search is back – and wants more! Despite the fact that Marc Jacobs himself is not a big fan of the digital age, he is seeking models for his Fall/Winter 2015 campaign via Instagram for the second time – and that could be you! This time one person is not enough, he is after your friends, too. So get your best mates hooked up, dress up, and take a #Groupie!

If you are curious and want to learn more, watch the video of the last #CastMeMarc winners right here.

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© Imaxtree

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