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23.03.2016 - Marie Danker

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LUXURY WITHOUT CRUELTY

GIORGIO ARMANI HAS MADE A STATEMENT: “I AM PLEASED TO ANNOUNCE THAT THE ARMANI GROUP HAS MADE A FIRM COMMITMENT TO ABOLISH THE USE OF ANIMAL FUR IN ITS COLLECTIONS” FROM ITS FALL/WINTER 2016 COLLECTION ONWARDS, THE ITALIAN HOUSE AFFIRMS TO STOP USING FUR FOR ALL ITS PRODUCTS, INCLUDING GIORGIO ARMANI, ARMANI PRIVÉ AND EMPORIO ARMANI.

With this commitment, the company is taking a major step ahead, showing its superiority and knowledge to be able to renounce of cruel practices and instead profit of the technological progresses that have evolved so far. After Stella McCartney, Calvin Klein, Hugo Boss, Tommy Hilfiger and Ralph Lauren, more and more brands are stopping the use of fur and Armani is the next fashion pioneer to show that luxury can be achieved without cruelty. "Mr. Armani has been a trendsetter in the fashion world for decades and this latest announcement is proof that compassion and innovation are the future of fashion." said Joh Vinding, chairman of the Fur Free Alliance, to market sources. A strong message from another powerful fashion house that might set the ball rolling for the next wave... Let’s see who is next to make this decision and rather goes naked than wearing fur.

Emporio Armani FW16 Show

Photo:

© Imaxtree

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