WE HAVE LONG HEARD THAT FINE WATCHMAKERS MIGHT GO DOWNHILL AFTER ALL THE ADVANCED TECHNOLOGIES, QUESTIONING OURSELVES IF SWISS WATCHMAKERS WOULD SURVIVE THE DIGITAL AGE. BUT ONCE COMBINING THE FINEST SAVOIR-FAIRE WITH THE LATEST TECHNOLOGIES WE CAN ONLY HAVE THE PERFECT VISION, BRINGING TOGETHER ELEGANCE AND EXPERTISE; A SMART JEWEL.
Samsung announced in March during the Baselworld 2016, the collaboration with the renowned fine jeweller and watchmaker de GRISOGONO, to co-create a limited edition jewellery watch, combining design and function together. The Samsung Gear S2 by de GRISOGONO smartwatch, sculpted in rose gold and precious jewels, does not loose the Swiss brand’s design heritage, showcasing de GRISOGONO’s signature studded galuchat bracelet with black and white diamonds.
Fawaz Gruosi, founder and creative director of de GRISOGONO shared: “de GRISOGONO has always been associated with daring products and a visionary approach to High Jewellery and watches. Designing a connected watch with Samsung has been an incredible experience for both brands. Samsung brought to the table the best and most intuitive technology, while de GRISOGONO brought its glamorous design and craftsmanship expertise. The resulting Samsung Gear S2 by de GRISOGONO clearly embodies all of our boldness in watch design and our jewellery savoir-faire, while maintaining all of Samsung’s technological capabilities and intuitive usage.”
Who didn’t want to try out one of the new smartwatches on the market? But also who accepted to put aside the sophistication and craftsmanship of Swiss watches? Not me! That is certain! Well now, we don’t even have to think about one or the other, thanks to the two iconic brands’ innovation. The glamorous and bold gem will be available starting June, so be prepared! “When a smart jewellery watch tells the tale of luxury time.”