MARKING THEIR THIRD YEAR OF COLLABORATION, THE SWEDISH ILLUSTRATOR AND ARTIST MATS GUSTAFSON HAS AGAIN BEEN ASKED BY THE HOUSE OF DIOR AND RAF SIMONS TO PUT HIS BRUSH TO PAPER, CAPTURING THE SPIRIT OF DIOR’S FALL/WINTER 2015 READY-TO-WEAR COLLECTION IN THE MOST ENCHANTING WAY.
Using watercolour, pastels and cut-out paper works, Gustafson uses traditional fashion illustration techniques to create captivating interpretations of the individual show pieces. As much as the art of illustration has now faded from the centre stage of fashion, where it held a prominent part until the dawn of the digital age, its resurfacing for Dior stands out for its subtle beauty and its refreshingly elegant take on publicity. Gustafson’s images provide a calm and subtle impression of the collection, contrasting the immediate gratification that we have become used to with loud and colourful photo campaigns. Instead the illustrations invite to linger – drawing the eye of the spectator in gradually to indulge in the surprising depth of texture and movement created by what seems to be nothing but a few simple strokes of watercolour.